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Loyalty program


As a Loyal customer you earn bonuses with your purchases, receive monthly offers and product news, as well as info about upcoming campaigns, and many more. Bonuses can be used to pay for your next purchases.



As a Loyal customer:


Collect bonuses with your purchases and receive other privileges!

You earn 1% bonus of the checkout sum with every purchase they make. Bonuses are collected on the customer’s account and can be used for making future purchases in store. You can use bonuses to pay up to 50% of the checkout sum. Bonuses cannot be used to pay for the order delivery. For instance: the purchased product costs 750€, therefore the customer receives 7,5€ (1%) bonus to his or her account.


Register and start earning bonuses

Registering as a Loyal customer is easy and completely free of charge!
After filling the registration form you can immediately take advantage of loyal customer privileges and log into the online store. Use your e-mail address as a user name when logging in. Should you have any questions concerning the loyalty program, please send an e-mail at or call our client suport line: 09 3157 7012.


Personal data handling

Direct123 handles the personal data according to operational finnish legislative acts. Direct123 uses its customer personal data for customer relations management purposes as well as for marketing the products and services to the customers. Data can also be used for marketing products and services to Direct123's business partners. Direct123 does not disclose the personal data to the third parties. The data in the database include data received from custumers' registration and application forms. Additionally, purchased products are stored in the database for the purposes of making personal offers and direct markerting.


Quitting the loyalty program

Loyal cusomers have the right to call off their loyal cusomer status by informing the Direct123 customer support center of their decision.